5 Unique tips to use instagram marketing for your business: Instagram is a global platform allowing brands and businesses to recruit talent, humanize content, inspire the audience and showcase their products and services. And the users on this platform- are not just active but engaged as well.
Around 59% of the active Instagram users visit the platform regularly and spend a minimum of seven hours every week interacting with brands and friends or browsing interesting content. This comes as good evidence that Instagram marketing shall bring success for the brands.
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5 Unique tips to use instagram marketing
The visual nature of this platform makes marketing on it more beneficial than the other social media channels. Illustrations, videos, and imagery are all great forms of content for Instagram.
But this does not mean you must not have a clear Instagram marketing strategy in place before using the platform to promote your products and services. You should! Having the right strategy will get you focused on the objectives you are trying to achieve and, most importantly- on your target audience.
Some exclusive tips that can help you with Instagram marketing for business are as follows:
1.Understand Your Target Audience
First, understanding your target audience is critical regardless of what kind of marketing you are going for. Of course, you will be putting in the best efforts to create beautiful content. But it will be of no use if it fails to appeal to the target buyers for your business.
So, put in good time in finding out everything about the existing audiences of your business. You can try out Instagram insights to know about your audience. The tool provides some of the most interesting insights into individuals interacting and following your account.
Instagram insights will offer you a good idea of your content's website clicks, reach, impressions, follower activity, saves, and video views. So, you will have a lot of information about your Instagram audience.
But what if you want new Instagram followers?
You need to understand what makes the new followers tick. Check Instagram clearly for keywords that matter. Go for hashtags created by competitors or terms relating to the industry you are serving.
Also, look out for content styles and images that have been popular in the past and consider producing the same type of content.
2.Create Top-Quality Content Consistently
So, now that you are fully aware of your target audience, it is time to offer them something they can stick to. Yes, you got it right. Killer content is what matters. Nevertheless, creating killer content is in no way a straightforward procedure.
Plan the content you are looking to post on Instagram according to your audience's preferences. Carry out proper research on everything your competition is doing for luring the customers.
Create the perfect buyer persona and cater to their specific taste. Of course, you will have to get into a lot of trial and error situations to find the ideal balance between the expectations of your audience and your business identity. Ultimately, the reward of this process will be well worth it.
Feed your audiences consistently with top-quality content and an exclusively beautiful pattern. Consistency in the video marketing game will create recognizability while contributing to brand awareness at the same time.
To stay on schedule, create a few video posts well in advance. Remember, on Instagram or any other social media platform, there is no definite posting frequency. Everything depends on the business you are doing.
3. Analyze Your Competitors
Conducting a competitive analysis is very important to get a clear idea of what the other marketing professionals are posting in the same niche that your business is serving. Go for the top competitors first and review their profiles on Instagram.
Also, search for the terms relevant to your industry and business to get hold of similar accounts. Audit related accounts to find what posts or videos are getting the highest engagement. This will also help you understand the popular hashtags competitors are using along with their captions.
Also, try to know the frequency of their posts and whether their social media marketing efforts lead to business growth. All this and more information in the same context will serve as the benchmark for you to start growing your Instagram profile.
When double-checking the content published by your competitors, take note of the scopes they might have missed out on. Consider this as an opportunity and add exclusive content to stand out among the competition.
Hashtags and Instagram go hand in hand. Hashtags help the users in categorizing and organizing visual and imagery content. This further allows Instagram users to find the content they like more easily.
Hashtags are simple ways of tagging content to make it convenient for others to find the same. You can either go for generic or specific hashtags as the need might be. But beware of a few hashtag practices, which include:
Not overdoing it means you must go for five targeted hashtags instead of running 25 random varieties.
Avoid spam by keeping the hashtags relevant to the image.
Do not go for the overused hashtags, as they are useless.
Find niche hashtags related to the industry you are serving. This will increase your scope of attracting the right audience to your visual content. Find the hashtags existing followers are using. This is one smart way of appealing to the right people on Instagram.
5. Take Your Audiences Behind-The-Scenes
Fundamental human nature is to be curious about everything. And it is this nature that you can appeal to by taking your audiences behind the scenes. It is quite natural for people to have great curiosity regarding using a certain product that has been launched recently in the market.
You can use Instagram BTS videos to show these followers the whole lifecycle of your products. This will specifically and magically work for you if you are into selling Fair Trade or environmentally-friendly products.
Over To You
Last, work on analyzing your success, and then try building on it! This means analyzing everything that worked and the things that did not work as well. Testing your results and measuring them from time to time will help you deliver relevant and desired content to your followers or potential buyers.